Articles prepared by those at Booth Udall Fuller, PLC.

Proactive Trademark Practices for Companies – Part 2 Trademark Selection and Screening

Trademark Selection and Screening It takes an organization with a particular set of values, culture, people, programs and assets to deliver a “product” or “service”. Therefore, selecting a brand identity (trademark) should be based, in part, on those characteristics of the organization. A thorough understanding of your product or service, how it will be used, [...]

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Proactive Trademark Practices for Companies – Part 3 Comprehensive Clearance Search

Comprehensive Clearance Search Even if the preliminary screening search does not reveal any potentially conflicting uses, it should not be relied upon to conclude that the selected trademarks could be adopted and used. A comprehensive clearance search and opinion process will provide a realistic assessment of possible obstacles to adoption of a trademark, based on [...]

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Proactive Trademark Practices for Companies – Part 4 Benefits of Federal Trademark Registration

Benefits of Federal Trademark Registration Once your trademark attorney has completed a comprehensive search and counseled you on the best choices, then you can ask him/her to file trademark applications for you. Unless properly and thoroughly trained, having an experienced trademark attorney prepare, file, and prosecute your trademark applications can be well worth the fees. [...]

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Proactive Trademark Practices for Companies – Part 5 Benefits of State Trademark Registration

Benefits of State Trademark Registration States register marks for use within their borders. If a mark is not used in interstate commerce or has been held to be unregistrable federally, a state registration is the only other registration option. However, too few companies appreciate that those who register locally will lose to prior federal registrants [...]

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