Benefits of State Trademark Registration
States register marks for use within their borders. If a mark is not used in interstate commerce or has been held to be unregistrable federally, a state registration is the only other registration option.
However, too few companies appreciate that those who register locally will lose to prior federal registrants or even applicants. Worse, later federal registrants will get unoccupied state territory. Even more of a concern, too many state registrants invest in marks that others already own!
Additionally, the benefit one receives is questionable. First, state registration is unlikely to add to the geographic reach already given through use. Later users may take unoccupied areas. Second, state employees do not search for trademarks that are registered federally or in other states. Third, in contrast with federal registration, a state trademark application must be based on actual use, and may not be done on an “intent-to-use” basis. Fourth, a state registration does not create a presumption of ownership of the trademark.
Thus, benefits of a state registration, as compared to a federal registration, are limited, but they still include:
A state registration creates a limited public record of the mark that is likely to be discovered by others conducting searches and, as a result, will discourage the adoption and use of confusingly similar marks by others.
The filing fees for a state registration are significantly less than the fees for a federal registration.
State registration is comparatively simple, inexpensive, and fast when compared to federal registration. If a trademark is not already taken, there should be no problem.