Pacer K. Udall

About Pacer K. Udall

Husband and Father 5th Generation Arizonan (Rural Roots) Gardener and Orchardist Wilderness Survival Enthusiast Dutch Oven Cook Camper and Hiker Eagle Scout, BSA Speaker and Volunteer

Proactive Trademark Practices for Companies – Part 1 Introduction

Introduction A trademark is the first public act of branding for a company. It is the one branding element that hopefully will never have to change. A well established brand identity engenders customer awareness, loyalty, association and perceived quality. In the present market of endless “similar” products and services, company trademarks and the brands they [...]

By | October 1st, 2013|Articles, Trademarks Articles|0 Comments

Proactive Trademark Practices for Companies – Part 2 Trademark Selection and Screening

Trademark Selection and Screening It takes an organization with a particular set of values, culture, people, programs and assets to deliver a “product” or “service”. Therefore, selecting a brand identity (trademark) should be based, in part, on those characteristics of the organization. A thorough understanding of your product or service, how it will be used, [...]

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Proactive Trademark Practices for Companies – Part 3 Comprehensive Clearance Search

Comprehensive Clearance Search Even if the preliminary screening search does not reveal any potentially conflicting uses, it should not be relied upon to conclude that the selected trademarks could be adopted and used. A comprehensive clearance search and opinion process will provide a realistic assessment of possible obstacles to adoption of a trademark, based on [...]

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Proactive Trademark Practices for Companies – Part 4 Benefits of Federal Trademark Registration

Benefits of Federal Trademark Registration Once your trademark attorney has completed a comprehensive search and counseled you on the best choices, then you can ask him/her to file trademark applications for you. Unless properly and thoroughly trained, having an experienced trademark attorney prepare, file, and prosecute your trademark applications can be well worth the fees. [...]

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Proactive Trademark Practices for Companies – Part 5 Benefits of State Trademark Registration

Benefits of State Trademark Registration States register marks for use within their borders. If a mark is not used in interstate commerce or has been held to be unregistrable federally, a state registration is the only other registration option. However, too few companies appreciate that those who register locally will lose to prior federal registrants [...]

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Proactive Trademark Practices for Companies – Part 9 Track Trademark Assets and Competitors

Track Trademark Assets and Competitors An effective strategic IP plan will prompt the development, acquisition, maintenance, and exploitation of IP assets such as trademarks that further company goals and provide value to the company. Keeping an accurate inventory of trademark assets, and the procedures used to acquire, maintain, and exploit them, is an essential first [...]

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Proactive Trademark Practices for Companies – Part 10 Leveraging Trademark Assets

Leverage Trademark Assets Forward-looking companies think about and manage IP assets such as trademarks as they do any other business asset, and are much more creative and aggressive in generating value from these assets. Trademarks have the potential to generate significant amounts of revenue for companies that know how to use what they own strategically [...]

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